Title Research: Whatever it Takes

 The first title that appears in the majority of the films in the genre is the production company. It is usually in a larger font or in a graphic form where the title is an animation. The bold font has shadows that are dominant. A transition is used to show an image that would be used throughout the sequence. The images that are prioritized are ones that correlate with them. In the film, Whatever It Takes (2000), a photo of makeup is the main image shown. The movement of the makeup object draws in the attention of viewers. These animated images set the tone of the film as something that is lighthearted. This gives the audience an idea that the movie is probably a teen drama. It could give off the idea that the main character is a girl that is getting ready to impress someone. The film establishes the feeling of the genre by using natural lighting that gives each scene a realistic feeling. I think the interaction between the female lead and the male taking her to school could be perceived as a romantic connection or something more. The fade-ins that are used in two display the titles help transition the titles to the next clips. Each scene is short takes that contain jump cuts of the objects in the frame. This creates an illusion that the objects are moving. A high angle, zoom, and a close-up shot created a smooth transition from the objects to the female character. The scenes of the female actress getting ready is directly related to the previous scenes of makeup. As the female character is getting ready for school dissolved transitions are used. Once she finished getting ready for school she and her neighbor drove to school. Once they arrived a tilt helped to establish the school scene and end the title sequence. I got the movie from artofthetitle.com


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